Trinity College Dublin
Trinity College Dublin

Storytelling for Business

Power of Storytelling

Stories are a common human experience that unite us all. Stories serve different functions and uses: to entertain, to connect, to inform, to instruct, to engage. By examining the fecundity of a story and its powerful ability to draw the listener in, this course explores the fundamentals of effective communication.

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Open Course: Storytelling for Business (Online)

March 30, 2023 - March 31, 2023

|Recurring Event (See all)

One event on March 30, 2023 at 12:00 am

One event on May 18, 2023 at 12:00 am

One event on September 29, 2022 at 12:00 am

€450.00
A female course participant presenting to a class

We live in an age of communication – and those who can wield the full power of this tool hold a distinct advantage over their competition. Storytelling for Business, is an effective communication skills workshop that will teach you how to use the power of storytelling to connect with, influence and inspire audiences with greater impact than ever before. 

Under the expert guidance of our tutor, and working alongside like-minded individuals from other organisations – you will uncover the secrets of storytelling; from understanding the neuroscience of why storytelling works – to understanding the role that performance has in bringing stories to life. 

This practical workshop will help you understand how to apply storytelling structure to increase the impact of your message – allowing you to create suspense, increase emotional response and inspire and influence your audience with greater impact than ever before. 

If you’re looking to develop your presentation skills and deliver your message in a way that leaves a lasting impression on your audience, then Storytelling for Business is the ideal choice for you. The workshop is designed specifically for people looking  for more a impactful way of communicating  their business strategies and objectives, who wants to connect with their audience on a more emotional level or who is looking to create a strong, relatable, empathetic connection with key stakeholders  

Learning Outcomes

  • Understand the neuroscience of storytelling – why they work and why we’re all preprogrammed to be drawn to them
  • Understand the importance of storytelling structure.
  • Learn storytelling techniques which amplifies the power of your communication
  • Learn how to develop and deliver meaningful stories in your own authentic style
  • Learn a range of different storytelling structures that will help you land your message to an audience of any size with greater impact. 
  • Build confidence and improve your ability to engage your audience. 
  • Understand how storytelling can be used to influence and inspire.
  • Learn how to use storytelling to ‘hook’ an audience and engage them from the offset. 

Details

Start:
March 30, 2023
End:
March 31, 2023
Cost:
€450.00
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Course Duration
9.30am-12.30pm (both days)
Course Info
Delivered online via Zoom

Tickets

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29th - 30th September 2022
This is an online event via Zoom
450.00
30 available

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